Your brand is the unique thumbprint of your business, playing a crucial role in fostering growth and recognizability. Effective branding goes beyond just a logo; it encompasses a cohesive blend of colors, typography, voice, and imagery. Each element works together to create a consistent and memorable brand presence.
Explore the brands I have developed, showcasing not only logo creation but also the comprehensive branding strategies that bring businesses to life.
BRAND CASE STUDY 1
PROJECT: Mama Bear Garden Center logo and brand development
SCOPE: Create a whimsical logo with icon that can be used and recognized on its own. The final brand should feel inviting, organic, and represent a family owned business.
RESULT: This brand uses earth tones to convey an organic natural vibe. The icon uses negative space to include the elements requested by the client: a bear, and a bee. Typography choices reflect the personality of their family owned business and pairs nicely with a legible over-spaced sans-serif.
BRAND CASE STUDY 2
PROJECT: Christopher M. Hamlin Associates logo and brand development
SCOPE: Create a clean, modern lettermark for Christopher M. Hamlin Associates. The final brand should feel sleek but approachable as they are a modern-day, affordable law office.
RESULT: This brand uses confident, dependable color hues to increase approachability, while showcasing professionalism in the sleek design of the logomark which uses the letters of the business name.
BRAND CASE STUDY 3
PROJECT: Botanic Beauty logo and brand development
SCOPE: Create an organic, elegant logo and brand for a materials-conscious beauty company. The final brand should convey beauty, organic materials, and speak to their largely female audience.
RESULT: This brand uses a more traditional female color palette paired with script font and elegant sans-serif font pairing. The logo, which doubles as the brands graphic element, is hand-drawn in order to convey an organic and natural essence. The images in this brand stay cohesive with the botanical theme.
